I am one of the content planners for the Orland Tessitura conference. One of my sessions is called “Managing Your Email List: Care and Feeding of Your Email Database”.
Here is the session description as it stands, “Email is becoming the primary method for marketing communication, making the cultivation and management of your email database critical tasks. Discuss with your colleagues strategies for growing your email database, managing opt-ins and opt-outs, how to send to multiple addresses on the same account, filtering out the bad data on your list, and any other challenges or concerns you face in this key area.”
QUESTION: Is there anyone out there who has experitise in managing their email list in Tessitura and who does NOT use TMS? We are trying to GURUS (or someone to help guide this discuission) who both do and do not use TMS. Any volunteers?
Please advise and thanks!
Daniel GrossmanVice President of MarketingState Theatre11 Livingston Avenue, New Brunswick, NJ 08901Phone: 732-247-7200, ext. 515Google Voice: 908-866-1288 Email: dgrossman@statetheatrenj.org
Daniel GrossmanVice President of MarketingState Theatre11 Livingston Avenue, New Brunswick, NJ 08901Phone: 732-247-7200, ext. 515Google Voice: 908-866-1288
Email: dgrossman@statetheatrenj.org
Hi Dan,
We do not use TMS either. We use Lyris list manager. We manage our lists in tessitura. But we have daily procedures that query the Lyris mail database, and then marks our customers appropriatly according to the delivery response codes. On our customer record we have status that displays in the constituent header that notifies staff that something could be in correct with the email address.
Lyris also has a web api that can be used to send list based mailing programmatically. We do this for our weekly reminders that go out for performances and our volunteers. We also use it for one off reminders that a visitor can sign up for on our event details page.
We also have unsubsribe page links for all of our mailings that marks our customer accordingly to what they unsubscribed from. When we do our list pulls we use the same criteria of filtering thiese things out.
Jon
Looks like you've gotten tons of responses, but just in case - I've done all of the following in our email journey over the years:
Used an internal program to send out mailings
Used an external program (not linked to Tessi) and maintained our lists through a juggle of sql/etc
Used TMS
Used WordFly (currently)
- Heather