email marketing

I am one of the content planners for the Orland Tessitura conference.  One of my sessions is called “Managing Your Email List: Care and Feeding of Your Email Database”.

Here is the session description as it stands, “Email is becoming the primary method for marketing communication, making the cultivation and management of your email database critical tasks. Discuss with your colleagues strategies for growing your email database, managing opt-ins and opt-outs, how to send to multiple addresses on the same account, filtering out the bad data on your list, and any other challenges or concerns you face in this key area.”

QUESTION: Is there anyone out there who has experitise in managing their email list in Tessitura and who does NOT use TMS? We are trying to GURUS (or someone to help guide this discuission) who both do and do not use TMS. Any volunteers?

Please advise and thanks!

Daniel Grossman
Vice President of Marketing
State Theatre
11 Livingston Avenue, New Brunswick, NJ 08901

Phone: 732-247-7200, ext. 515
Google Voice: 908-866-1288