I am one of the content planners for the Orland Tessitura conference. One of my sessions is called “Managing Your Email List: Care and Feeding of Your Email Database”.
Here is the session description as it stands, “Email is becoming the primary method for marketing communication, making the cultivation and management of your email database critical tasks. Discuss with your colleagues strategies for growing your email database, managing opt-ins and opt-outs, how to send to multiple addresses on the same account, filtering out the bad data on your list, and any other challenges or concerns you face in this key area.”
QUESTION: Is there anyone out there who has experitise in managing their email list in Tessitura and who does NOT use TMS? We are trying to GURUS (or someone to help guide this discuission) who both do and do not use TMS. Any volunteers?
Please advise and thanks!
Daniel GrossmanVice President of MarketingState Theatre11 Livingston Avenue, New Brunswick, NJ 08901Phone: 732-247-7200, ext. 515Google Voice: 908-866-1288 Email: dgrossman@statetheatrenj.org
Daniel GrossmanVice President of MarketingState Theatre11 Livingston Avenue, New Brunswick, NJ 08901Phone: 732-247-7200, ext. 515Google Voice: 908-866-1288
Email: dgrossman@statetheatrenj.org
Hi Dan,
We do not currently use TMS or Wordfly. I manage my email list in Tessitura and quite well I think for the back and forth between my email provider and Tessitura.
What I do: I currently use the email software's customizable opt-in forms for both e-newsletter sign-ups and e-mail preferences. When someone signs up for the list I receive email notifications and I add or update their account in Tessitura. In terms of list management I use extractions every time I send an email to pull my list and when I import my list into my email program I create a custom column with Customer ID #. After the email is launched I pull a response report list from the email program and use the list import button to create a list and then run a custom report that updated peoples promotion response.
It's quite a multi-step process to keep our email list clean, but it allows me to not only have a current and up to date list of constituents who are opt-ed into our email but also an updated list of bounces and unsubscribes in Tessitura for me to suppress in my extractions to get a clean promotion list. If this is the type of non-TMS info you are looking for I would be happy to be a guru for this discussion.