Hi,
We are looking to further develop our market research efforts. Eventually, we will probably hire a market research firm to fully analyze our audience, but to start we would like to do an online survey for our active donors and ticket buyers. What we would like though, is to capture some, if not all, of the information directly into Tessitura the moment a person submits their survey. I'm not fully sure yet how the survey questions will be formulated (although I'm assuming a mixture of one button responses and text entries). Obviously, we would have to link the consitutent ID (I guess through a login and password?)....So my questions are....Are there ways in which this is possible?...has anyone had success doing this? And what information is useful in Tessitura and what is not?
Thanks,Anthony
Hi Anthony
Alan Levine presented at the Washington conference on how Kennedy Centre integrated customer survey stuff into Tess.
His presentation was in the Tessitura Magic session, and is available here.
Ken