Hi all,
I'm doing my inaugural offer test in Tessitura! I'll be splitting the group in question into 3 segments using an extraction; 1 segment will get a postcard, 1 segment will get an email, and 1 segment won't get anything. Then the results testing shall begin!
I'd love some recommendations about how I might set up my appeal and source structures. Here's my current plan, along with my questions:
One appeal for all 3 segments (obviously).
Appeal Category: Member Offers (meant to be used for either mail or email into the future). Does this make sense? Or is there a better way to do this?
Source group: One for each segment: Direct Mail Offers/ Email Offers/ Control Group - No Offer. Again, make sense?
Media type: One for each segment: Direct Mail Jan 2011; Email Jan 2011; Control Group Jan 2011. This is a very specific approach; would I be better off doing a more general "Direct Mail, Email and Control" set and re-using them in the future?
Thanks everyone - I want to make sure to do this right!
Beth
Your appeal category sounds fine, we do the same thing of flagging appeals as offers or alerts etc.
Media type would be better as Direct Mail, Email and Control, use either source name or the date the source was created for the month year.
For Source Groups we have a long list and it relates to the type of people used in the list selection (Membership Organisation, Special Lists like Student or Schools, and others based on what they have seen etc)
We have found that this allows us relatively short source names and we can use the same source names for multiple groups.Only small problem is that most dropdowns in Tessitura only show source number and source name so we have to tell the people setting up the offer the appeal, source name and number to ensure the right source gets the offer.Mark