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GA4 - Unassigned and Not Set

Tracy Schneider
$organization

I know that this is not a Tessitura analytics quesiton, but I am hoping someone out there may be grappling with a similar issue with Google Analytics (GA4).

I see a majority of our $ conversions on traffic that has a Session default channel group of "Unassigned" and a Session source/medium of "not set" (but if I change to First Session source/medium it is identified as "direct/none"

Both our main website and TNEW site are housed in one GA4 ID, so while I am seeing some small amount of conversions that I can tie to a TNEW page, I am wondering if there is something going on to cause the majority of conversions to come through without the proper tracking. It may not be related to TNEW at all, but it is really suspicious given the monetary tie. 

Obviously I am trying to identify the traffic that is resulting in the majority of transactions on TNEW. I have already submitted a support ticket to make sure that the Measurement ID settings are correct in GA4 per these instructions. 

And it appears that other tracking of email, paid ads, social, etc. are working. So I am stumped as to where all of the revenue is coming from. 

I have read as much as possible online and basically all I can find is that Unassigned and Not Set appear when google is not being sent the UTM parameters is needs. 

If anyone has any thoughts or is experiencing similar issues, please let me know. Thanks in advance!

 

I will cross post in the Reporting and Analytics forum too. 

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  • $organization

    Hi there!  I think I can help as we just encountered the same problem and fixing it.  Our rep at Capacity Interactive (they are our GA4 and GTM consultants) helped us troubleshoot it out after it came to light that our measurements were double counting in some places and conversion dollars were not registering anymore.  For transparency, our setup is a separate main site that links over to our TNEW site which is powered out of a template we designed and host ourselves. So, relatively basic and easily maleable. 

    This seems counter intuitive but what you need to do to fix it is delete the Google Analytics Measurement ID out of the Analytics area of your component editor in TNEW.  The reason SEEMS to be that if you have GTM in your site template, and in our case cross domain tracking, when you add the GA4 ID to your TNEW Analytics component it results in what you are (and we were) experiencing.  Try removing that, and leave everything else as is, and see if that helps clear things up!

    Thanks!

    Lauren Soule - Mayo Performing Arts Center 

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  • $organization

    Hi there!  I think I can help as we just encountered the same problem and fixing it.  Our rep at Capacity Interactive (they are our GA4 and GTM consultants) helped us troubleshoot it out after it came to light that our measurements were double counting in some places and conversion dollars were not registering anymore.  For transparency, our setup is a separate main site that links over to our TNEW site which is powered out of a template we designed and host ourselves. So, relatively basic and easily maleable. 

    This seems counter intuitive but what you need to do to fix it is delete the Google Analytics Measurement ID out of the Analytics area of your component editor in TNEW.  The reason SEEMS to be that if you have GTM in your site template, and in our case cross domain tracking, when you add the GA4 ID to your TNEW Analytics component it results in what you are (and we were) experiencing.  Try removing that, and leave everything else as is, and see if that helps clear things up!

    Thanks!

    Lauren Soule - Mayo Performing Arts Center 

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