How many is too many?

We’ve just implemented a rule of no more than 1 email per constituent per week.  Everybody has to put their lists together ahead of time, and then we run them through a single extraction per a hierarchy determined by the various departments to dedupe them against each other, then distribute the lists back to the departments for export and emailing.  We felt like we were getting complaints from people who found themselves on multiple lists, and hence, were getting many emails from us every week.  Complaints seem to have gone down.

Kirk Mortensen

Database Administrator

TheatreWorks

Hi there,

I'd like to get an idea of how many promotional emails people are sending out per month? Does anyone have strict policies on the number of emails that are sent (or rather, the number of emails an individual patron can receive) from your organisation?

I'm on a bid to limit our frequency of emails and get some solid guidelines in place - but need support by way of other examples!

I'm particularly interested to hear from other venues who frequently deal with outside promoters - we are bombarded with requests for dedicated emails from all of our promoters and am interested to hear how often people are actually saying 'no' to them!

Thanks

Emma

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We’ve just implemented a rule of no more than 1 email per constituent per week.  Everybody has to put their lists together ahead of time, and then we run them through a single extraction per a hierarchy determined by the various departments to dedupe them against each other, then distribute the lists back to the departments for export and emailing.  We felt like we were getting complaints from people who found themselves on multiple lists, and hence, were getting many emails from us every week.  Complaints seem to have gone down.

Kirk Mortensen

Database Administrator

TheatreWorks

Hi there,

I'd like to get an idea of how many promotional emails people are sending out per month? Does anyone have strict policies on the number of emails that are sent (or rather, the number of emails an individual patron can receive) from your organisation?

I'm on a bid to limit our frequency of emails and get some solid guidelines in place - but need support by way of other examples!

I'm particularly interested to hear from other venues who frequently deal with outside promoters - we are bombarded with requests for dedicated emails from all of our promoters and am interested to hear how often people are actually saying 'no' to them!

Thanks

Emma

This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Marketing Forum. You may reply to this message to post to the Marketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!