As we are planning for the 2023/24 season, I was wondering what others are doing with their house programs..... are you digital only? some digital, some print, depending on the show? Return to print fully? We have estimated a 5MM page paper savings, and certainly cost savings, but there is still a lot of pressure to return to full print programs.
This year we found success with a hybrid approach. We created a printed program with our basic theatre information, advertisers, etc. and then individual inserts for artists where appropriate. This allowed us to better manage the flow of paper, because we could order enough for just that performance's attendees. We went all-digital (or nothing) for shows where it wasn't necessary, like our rock and pop concerts.