Wordfly Promotion Source conflicts with Source in link-embedded promo code

Wondering if anyone else has had this experience! We have discovered that if our Wordfly emails are promoted to Tessitura, and the email contains links that include an embedded Promo code, even if the source code numbers are the same, the two source codes seem to compete with one another and the link fails--there is a "too many redirects" error.

This is extremely frustrating since we often would prefer to embed the promo code rather than having the customers enter it themselves. Our current workaround is to have the email link to a landing page with a series of links on it, and embed the promo code in THOSE links (the ones on the landing page).

My understanding is that we can turn off Tessitura promotion on Wordfly, but doing so would mean losing open rate information and other important data. It also is my understanding that this would be a global setting, not per-email.

Has anyone else come up against this? Any advice or workarounds would be most welcome!

  • There's no workaround that I'm aware of. You have to choose one promo or the other, and sources and promos are the same. This drives me crazy but I don't think there's anything you can do. So we turn off Tessitura source tracking if we're embedding a promo code, to provide the patrons with the easiest experience.

    You can still see open and click-thru rates in Wordfly, just not in Tessitura. 

    Jean Leonard
    Marketing Director
    Mayo Performing Arts Center
    100 South Street, Morristown, NJ 07960
    P: (973) 539-0345 ext. 6529
     

    On May 25, 2022, at 7:42 PM, Allegra Thompson <bounce-allegrathompson2522@tessituranetwork.com> wrote:

    
    Tessitura_2D00_Network_2D00_logo_5F00_1500x421-png_2D00_150x42-png Update from Tessitura Network
    4UENS7V6VUSZ-png_2D00_70x70x2-png
    Allegra Thompson

    Wondering if anyone else has had this experience! We have discovered that if our Wordfly emails are promoted to Tessitura, and the email contains links that include an embedded Promo code, even if the source code numbers are the same, the two source codes seem to compete with one another and the link fails--there is a "too many redirects" error.

    This is extremely frustrating since we often would prefer to embed the promo code rather than having the customers enter it themselves. Our current workaround is to have the email link to a landing page with a series of links on it, and embed the promo code in THOSE links (the ones on the landing page).

    My understanding is that we can turn off Tessitura promotion on Wordfly, but doing so would mean losing open rate information and other important data. It also is my understanding that this would be a global setting, not per-email.

    Has anyone else come up against this? Any advice or workarounds would be most welcome!

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  • My solution may not fit your situation in a practical sense, but on the occasions when we distribute a promo code to our own lists (eg a Cyber Monday), I basically flip the script:

    - Do the import to Wordfly and generate the source code with it promoted to records

    - Set up the promotion to work with that source code.

    This can feel a bit onerous because it forces a very specific order of operations, and probably means that it has to be done in a pretty limited window. It's normal for us to decide our promotion needs in bulk, get them set up, and then do the distribution as applicable. If you have to do the work involving the constituent records before doing the pricing pieces, it shifts this, especially as we have a best practice of generating our counts and etc as close to send time as business hours allow.