Marketing plan templates

Kyle Sircus $organization over 4 years ago

Hi all. Longtime user, first-time poster. Writing today to see if any of you have marketing plan documentation/templates that you'd be willing to share with me? I'm interested in refreshing mine, and would be most appreciative in referencing how you've presented your own. Bonus points if yours are regularly shared with artistic/managing leaders or board committees. (You can feel free to remove any confidential information when sharing, though rest assured these will be for my eyes only.)

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Matthew Boring $organization over 4 years ago

Hi Kyle - here's a link to the two primary documents I use for planning & evaluating paid advertising at the Lied Center for Performing Arts/University of Nebraska: uofnelincoln-my.sharepoint.com/.../EQB1Ergs-rRPh_stwo13gSwBWu7jAuR-HJTvCTC9Km8t-w

The sample budget excel worksheet is the format I use on all performances whether it's a $3,000 piano concert ad budget or a $200k Broadway ad budget.

The sample advertising tracker is a custom report we built in tessitura and this is the excel version I have sent weekly to me, most of our marketing team, and our executive director.
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Kyle Sircus $organization over 4 years ago in reply to Matthew Boring

Thanks, Matthew!
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Kyle Sircus $organization over 4 years ago in reply to Matthew Boring

Thanks, Matthew!
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