We recently started using InsideGuide for digital program books to give patrons the option for a touchless, paperless experience given the increase in COVID-19 cases. Back at our production in early December, we saw only a dozen or so visits to the program book site. Our method of distribution was email marketing and a scannable QR code at our program/merch table.
Does anyone have any strategies to help get more patrons embracing digital program books that has been working for them? Is there any integration with Tessitura that helped in this process?
I've been adding links to our concert reminders and my weekly e-newsletter. People really seem to like reading the program early. It's tough at concerts, because audience members often like to reference the program during the concert and no one wants to turn on their phone.