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Adopting Digital Program Books

John McCoy
$organization

We recently started using InsideGuide for digital program books to give patrons the option for a touchless, paperless experience given the increase in COVID-19 cases. Back at our production in early December, we saw only a dozen or so visits to the program book site. Our method of distribution was email marketing and a scannable QR code at our program/merch table.

Does anyone have any strategies to help get more patrons embracing digital program books that has been working for them? Is there any integration with Tessitura that helped in this process?

Parents
  • $organization
    We have been using AudienceAccess and love it.
     
    At the beginning of the season, we printed the QR code on a business card size hand-out for our ushers to give to patrons at performances, which has helped immensely over providing QR codes on lollipop stands, etc. around the lobby.
     
    Jason B. Ward
    Vice President of Brand, Strategy and Business Development
    The Philly POPS
    O: 215-735-2841 | C: 445-206-2542
     
     
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  • $organization
    We have been using AudienceAccess and love it.
     
    At the beginning of the season, we printed the QR code on a business card size hand-out for our ushers to give to patrons at performances, which has helped immensely over providing QR codes on lollipop stands, etc. around the lobby.
     
    Jason B. Ward
    Vice President of Brand, Strategy and Business Development
    The Philly POPS
    O: 215-735-2841 | C: 445-206-2542
     
     
Children
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