Google Analytics 4 and e-commerce data capture

Erin Stout-Shoger $organization over 4 years ago

Hi has anyone else started work on setting up GA4 for TNEW. I have run into an issue capturing e-commerce data.

Below is a summary of our current setup.

We set up GA4 and have gotten transactions to work but no other e-commerce data. In Google Tag Manager, we set up the following tag, triggered by the receipt page URL.

I think the issue is GA4 is event-based. Currently, TNEW is pushing the below transaction, not an event like the Google Developer Documentation and the article that was referenced during TLCC (https://www.simoahava.com/analytics/google-analytics-4-ecommerce-guide-google-tag-manager/).

TNEW Current Transaction data layer Push

Purchase Event data layer push from Google Developer

Has anyone else run into this issue or found a workaround without customization to the TNEW data layer push? Thanks for any input or please let me know if you would be interested in working on a fix together?