The agency that helps us with digital ad campaigns is recommending we try to install Facebook's new Conversion API, which does a better job of tracking conversions than the Pixel. It generates a unique ID that allows you to track constituent responses to Facebook ads. Has anyone used the Conversion API with Tessitura yet? I couldn't find any reference to it on here.
Did you manage to get any bites to this one, Rob? We're definitely keen to follow along too.