Hey everyone!
We're getting excited over here at Nashville Repertory Theatre about the prospect of returning to live performance, and I hope everyone else is as lucky! As we all know, variants of COVID-19 are on the rise, and we want to be as prepared as possible for all scenarios.
I wanted to see if anyone has a customer-centric ticket exchange policy for single ticket buyers that has worked really well! We are a pretty small org and do not control our own box office (though there's a great team over at TPAC, hi TPAC!!). Generally we charge fees for exchanges unless you are a Premium Season Ticket Holder. Ideally, if COVID is a problem for one of our patrons, we would exchange the ticket at no cost for a ticket to any other show, whether it's the same production or not, but of course, that has its challenges.
Does anyone have a great policy or solid best practices, specifically if you have different price types across shows?
Thanks!
HannahDirector of Marketing and Sales, Nashville Repertory Theatre