Hello Marketing types!
As part of the conference planning committee, I am currently looking for individuals to help out with a session that I'm very excited about. This lunch discussion session is called "Consortia Marketing and Cross Selling" and we need someone with a strong background in marketing to serve as a topical "guru."
You need not be a part of a consortium. Do you participate in regional list swapping? Have you developed a shared brochure with another organization? Have you sold a package of events covering multiple arts disciplines and occurring in separate venues? Even if you've never done these things but have ideas to share about how to implement them, we want to hear from you. If you're planning to attend the conference and think you might be a good fit for this topic please call or e-mail me directly.
Thanks!
~Dan / dan@theatrealliance.org / 215-839-6368
--Session Description--
Patrons typically frequent multiple arts organizations and are increasingly looking for flexibility when buying tickets. This lunch discussion will look at questions such as these: How are organizations or consortia capitalizing on this trend by sharing data to cross market and improve business? What opportunities exist for leveraging shared data to save time and money?