Who is targeting by Interest Codes?

Hello all,

 

I am seeking one additional presenter for the “Right Message, Right Person” session at the conference, where we will be talking about segmentation within Tessitura and the ways that marketers alter/customize messaging accordingly.  Specifically, we’d like to have someone speak on their experience with utilizing interest codes for this purpose.

 

Is anyone in the forum interested in doing so?  If not, any leads are welcome!  If you’d like to email me privately, feel free – my email is tomo@roundabouttheatre.org.

 

Thanks much,

Tom

 

Tom O'Connor

Associate Director of Marketing

ROUNDABOUTTHEATRECOMPANY

231 West 39th Street, Suite 1200

New York, NY 10018

 

212-719-9393 x346

212-869-8817 (fax)

 

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