How's THAT for a subject line? Anyway, if this was TLCC2020 I would be posing this as an Open Space, and then we'd continue the discussion around the lazy river. But it's not, and I can't, so I'm having it here. All of our institutions put forth Black Lives Matter statements. We all know that to stand behind those statements, change has to happen. Marketing and Communications and CRM are the gatekeepers of of data, messaging, understanding your audience, your website, and so forth. Are there ways that we, as professionals in those areas, can apply an anti-racist lens to our work so as to help our institutions walk the walk? Can we interrogate what our format for audience surveys are? Are we doing the research to spend our media dollars with outlets that support communities of color?These are the conversations I am interested in having. Hit me at rlolong@publictheater.org if you want to keep talking.
This jumped back into my mind this evening when I was reading the latest Storytelling with Data enews. So likes are definitely not doing it with our examples. But maybe there is something more in the comments that can show brand alignment or sentiment or something over and above the linear like metric.
I'm not a huge fan of word clouds. Maybe it's my autistic brain but I think that context is all important when ascribing motivation. They can be good for an overview thought. So perhaps content classifying posts might be the way to go? (I'm about to do that with a bunch of Covid cancelation feedback text). Here are some posts just from that blog that might be good thinkers ...