An anti-racist approach to marketing, communucations, social media, and content.

How's THAT for a subject line? Anyway, if this was TLCC2020 I would be posing this as an Open Space, and then we'd continue the discussion around the lazy river. But it's not, and I can't, so I'm having it here. 

All of our institutions put forth Black Lives Matter statements. We all know that to stand behind those statements, change has to happen. Marketing and Communications and CRM are the gatekeepers of of data, messaging, understanding your audience, your website, and so forth.  Are there ways that we, as professionals in those areas, can apply an anti-racist lens to our work so as to help our institutions walk the walk? Can we interrogate what our format for audience surveys are? Are we doing the research to spend our media dollars with outlets that support communities of color?

These are the conversations I am interested in having. Hit me at rlolong@publictheater.org if you want to keep talking. 

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