Hello. I am with a performing arts center, we're shutdown - no opening date on the horizon. In the meantime, I would like to hear from anyone who is communicating with their eClub, donors, or patrons on a weekly or bi-weekly basis. Are you seeing email sign-ups increase at this time, perhaps as your state reopens sections of the economy? What engagement rates are you seeing for the eCampaigns you're sending? What types of content seem to be the most engaging for your constituents? Christine
Hi! We've pivoted The Cleveland Orchestra's weekly concert-driven newsletter (which goes to our all-inclusive big list) to focus on musician profiles, our new On a Personal Note podcast, Orchestra broadcasts on the local classical music radio station, content from the archives and at home recordings from orchestra members. We have seen consistently higher open, click through and engagement numbers - besting the concert-driven newsletter in all categories. I think the challenge is going to be gradually transitioning back while taking advantage of the lessons we have learned with this process.
Ann, thank you for this response. I can understand why your audience is responding positively to this relevant mix of information. Best of luck. I wish you and The Cleveland Orchestra continued success. Chris