Hello. I am with a performing arts center, we're shutdown - no opening date on the horizon. In the meantime, I would like to hear from anyone who is communicating with their eClub, donors, or patrons on a weekly or bi-weekly basis. Are you seeing email sign-ups increase at this time, perhaps as your state reopens sections of the economy? What engagement rates are you seeing for the eCampaigns you're sending? What types of content seem to be the most engaging for your constituents? Christine
Hi, Christine. We are communicating with different segments of our audience weekly and sometimes multiple times a week if they crossover into multiple segments. We are not tracking increased signups but our existing audience is much more engaged than usual. We are seeing a consistent 50-60% open rate on all campaigns and click rates around the 10%-15% mark depending on the email. We are sending of few marketing campaigns but mostly we are sending things like: to our Broadway subscribers we are sending them a digest of everything that's happening industry-specific like the Youtube video of the 90th Birthday Quarantine concert for Sondheim's birthday. We also send a weekly email that is a roundup of all of the content we are creating for our social channels called The Show Must Go On. For our Nat Geo audience we are sharing an invite to the Nat Geo live streams that they are doing on Facebook. I am happy to share examples of any of these if you're interested.
LeeAnn, great to hear from you - and congratulations on the great engagement rates. Sounds like your team has done a great job identifying what your audience segments want during this time. If you have time to send examples to clong@kentuckyperformingarts.org, that's super. Chris