Hello, we want to capture the Birth Date for all of our constituent but are in doubt what is the best way.
When do you capture this? and how do you do it? Is it mandatory? And if so, how is the data quality?
Thanks
Eva
We track birthdays for anyone who will give them to us. We did an email to ticket buyers, subs, donors, etc. a few years ago asking them to give us their birthdays and ee got a good response. We also ask on raffle forms, for our student program, and random other times. Most people are comfortable giving us month and date. We use the data to send birthday emails on the first of the month; if they bring their email to a performance in their birthday month they get free chocolate. We also use it to target marketing for specific groups.