Hi all,
We have a genre package subscriber base. Because of this, our business practice is currently to take in subscription orders UNSEATED, then seat orders after all renewing subscribers order by a defined deadline. This means that most subscribers pay for events, and do not know what seats they will have until several weeks later.
We want improve our customer experience (and subscriber acquisition), and move to a subscription selling model that will allow for all of our subscribers (returning, new, flex, fixed seat) to be able to select their seats at the time of placing their subscription order. We are thinking of managing the genre package subscriber base needs first via a soft internal launch where they just tell us if they will be renewing their fixed seats before we do a tiered on-sale launch to everyone. Once we officially go on sale, then the genre package subscriber base can place their orders and/or make changes to their seats on hold that they communicated to us they want to keep.
I am curious if anyone has implemented this type of model. What are the lessons learned?
Thanks!Sarah
We have a very similar subscription renewal model and are thinking about how to make the changes you've outlined. I'm following this with the hopes that a few people will drop some wisdom here!