It's almost time to block out the schedule for another year's worth of season launch and membership campaigns, and I'm hoping there's a few of you out there who might share an example or two about your own strategies around email campaigns with a limited database.
We see a lot of repeat customers and high numbers of tickets per order (we're marketing family shows in an off-Bway size house), so our actual number of emailable constituents tends to feel like a fairly small percentage of the people we see each year. However, we definitely would prefer to base our campaigns around targeted, segmented messages.
I'd love to hear a success story or two from other 'smaller' companies who feel like they've successfully moved beyond the 'batch and blast' style of emailing.
Thanks for any inspiration you can share!
Jamie O'BrienMarketing Associate, The New Victory Theater