Triggered Emails for Concurrent Shows

Hi everyone!

We've already implemented triggered emails with Wordfly for some time now but I was wondering how everyone built triggered emails when you have concurrent shows happening?

We have a new works festival in January as well as a mainstage production. The likelihood of patron overlap is very good (which is fantastic!) but we're wanting to send emails specific to what they came to see the previous day.

Any ideas as far as best practices or what you've implemented and found most helpful?

Thanks in advance!

Kari Litteer

Tessitura Database Manager

The Phoenix Theatre Company

Phoenix, AZ

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