Hi everyone!
We've already implemented triggered emails with Wordfly for some time now but I was wondering how everyone built triggered emails when you have concurrent shows happening?
We have a new works festival in January as well as a mainstage production. The likelihood of patron overlap is very good (which is fantastic!) but we're wanting to send emails specific to what they came to see the previous day.
Any ideas as far as best practices or what you've implemented and found most helpful?
Thanks in advance!
Kari Litteer
Tessitura Database Manager
The Phoenix Theatre Company
Phoenix, AZ
Our solution for The New Victory is to have a parameter for venue within each output set element, and then we have one output set per venue and run one (WordFly) triggered campaign for each. Some weekends, multiple campaigns run and cover all the audiences; some weekends, we only need the main stage one running.
On the content side, we build a blend of universal and dynamic elements (IF statements based on Venue name or whatever other data point applies) and are able to maintain just one Template (WordFly lingo again there) for the whole of the season.