Hi everyone!
We've already implemented triggered emails with Wordfly for some time now but I was wondering how everyone built triggered emails when you have concurrent shows happening?
We have a new works festival in January as well as a mainstage production. The likelihood of patron overlap is very good (which is fantastic!) but we're wanting to send emails specific to what they came to see the previous day.
Any ideas as far as best practices or what you've implemented and found most helpful?
Thanks in advance!
Kari Litteer
Tessitura Database Manager
The Phoenix Theatre Company
Phoenix, AZ
We also use Wordfly to manage our trigger emails, which we send every weekend. We don't have concurrent things running, usually just one performance per day and we use attendance season and attendance perf date. However, this won't work if your festival and mainstage are the same season. Our different offerings are set up as different seasons. The other way you could do it is to set up suppression list that you include in your email list. Doing it that way isn't as hands off, but it would allow you to suppress each performance from each other. We have pretty extensive notes about how to create trigger emails, if you'd find them helpful I'd be happy to share them with you.