Hi everyone!
We've already implemented triggered emails with Wordfly for some time now but I was wondering how everyone built triggered emails when you have concurrent shows happening?
We have a new works festival in January as well as a mainstage production. The likelihood of patron overlap is very good (which is fantastic!) but we're wanting to send emails specific to what they came to see the previous day.
Any ideas as far as best practices or what you've implemented and found most helpful?
Thanks in advance!
Kari Litteer
Tessitura Database Manager
The Phoenix Theatre Company
Phoenix, AZ
Hi Kari,
We use WordFly and I have been reviewing our setup with Tessitura Consulting this week since we had a similar issue. Our performance reminders vary greatly between shows with different key artwork, partner restaurant offers, sponsors, etc. So we build unique campaigns and templates per production. Their recommendation was to use a filter on your output set that filters by production. So this means you'd need to make a different output set for each production running concurrently.
I'm still working this out for myself and can report back how it goes.
Gabriela
That would be fantastic if you could let me know how it goes! Especially since you're also a theatre. :)