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Triggered Emails for Concurrent Shows

Kari Litteer (she/they)
$organization

Hi everyone!

We've already implemented triggered emails with Wordfly for some time now but I was wondering how everyone built triggered emails when you have concurrent shows happening?

We have a new works festival in January as well as a mainstage production. The likelihood of patron overlap is very good (which is fantastic!) but we're wanting to send emails specific to what they came to see the previous day.

Any ideas as far as best practices or what you've implemented and found most helpful?

Thanks in advance!

Kari Litteer

Tessitura Database Manager

The Phoenix Theatre Company

Phoenix, AZ

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  • $organization

    Hi Kari - at the National Ballet of Canada we run triggered, and dynamic, campaigns all the time via WordFly. Our productions tend to be straight runs but, for things like performance reminders and thank you emails, we often vary the content depending on the performance date they're attending. As long as your output set has a element that includes the ID of the production (or performance) they attended the previous day you should be able to dynamically change the content on the triggered campaign. On our performance reminders we have a custom element for "next performance". You could try creating one for something like "previous performance". After that it would just be a matter of using that ID as a key for a bunch of if/then statements in the email.

    I'm happy to talk to you more about this if want to reach out directly.

    Best,
    Steve

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  • $organization

    Hi Kari - at the National Ballet of Canada we run triggered, and dynamic, campaigns all the time via WordFly. Our productions tend to be straight runs but, for things like performance reminders and thank you emails, we often vary the content depending on the performance date they're attending. As long as your output set has a element that includes the ID of the production (or performance) they attended the previous day you should be able to dynamically change the content on the triggered campaign. On our performance reminders we have a custom element for "next performance". You could try creating one for something like "previous performance". After that it would just be a matter of using that ID as a key for a bunch of if/then statements in the email.

    I'm happy to talk to you more about this if want to reach out directly.

    Best,
    Steve

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