We're less than 30 days away from launching Tessitura at our organization. I'm curious to know how all of you handle pixel placement on your various events?
For reference, we are a consortium model (some presenting, some producing, etc.), but in total ticket for more than 700+ shows per year. We're trying to work through Google Tag Manager with a developer, but are having some trouble with placing pixels on a checkout page. I'd love to know how you set up and use/manage your pixel tracking!
We do all of our pixel placement through GTM. Email me if you want to chat about it. leeann.douglas@strazcenter.org
Hi Jennifer,
We do it all through GTM, too. I've got a fairly easy to follow system that pushes data to Facebook so we can use their Catalogue, too. Happy to talk more. d.hall@festival.melbourne
Cheers
dgh