As part of a re-acquisition campaign, we'd like to offer a segment of our audience an "$X gift certificate" to use towards tickets to next season. From a marketing and patron perspective, the "gift certificate" format is ideal because it elevates the value of the offer (with the intent of increasing likelihood of response), and it's easy for patron to redeem (just use as payment method when ordering online or by phone). The difficulty is we're trying to overcome is how to reconcile it in TESS, as it's not real money that will be posted to an event or GL.
We're exploring a specific landing page on our site that would put patrons in the appropriate MOS where the discounted price types would be available (that would reflect the "savings" of the "gift certificate").
We'd really prefer not to go down the promo code route, if at all possible. Any thoughts or input would be most appreciated.
Julie StantonSenior Marketing Manager, Chicago Shakespeare Theater
Hi Julie,
I would recommend talking with finance and seeing if you can figure out a GL that you can attach to a payment method to value these gift certificates. If you can come up with some way to do this you wont need to devalue your tickets, which I assume is preferred.We actually have a GL & payment method that marketing uses for this reason. I'm not 100% sure how this is reconciled since we've not used it in quite a while but I believe the value was "expensed" to marketing somehow.Anyways just an idea.
Cheers!