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Source numbers in URLs for Email and Digital Marketing

David Alcorn
$organization

I'm just starting to learn about using appeals and sources and would like to use them for all digital marketing initiatives. I have an appeal for a single ticket on sale we have happening later this week. I created sources for each form of media (youtube, facebook, display, email, etc.) to be able to see how each one performs individually. What I'm wondering is if there is a way to place the source number in the URL to track conversions without linking the source number to an offer? Our sources that aren't digital (TV, radio, print) have promo codes tied to them, but I don't want to have to create promos/offers every time we send an email (through WordFly). Not sure if I'm explaining this well, but I'd appreciate it if someone could show me how they use appeals and sources to track metrics through various digital mediums.

Thanks!
Dave

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  • $organization
    Hi Dave,
    You don't have to connect a source to an offer to use it to track conversions - the only time you need offers is when you're changing price type or mode of sale (or a few other things). If you're just trying to track digital sales, you can do it with a source alone. Wordfly creates them for you when you pull a list, and you don't have to do anything else. It automatically returns responses, including transaction info, back to Tessitura. Same with extractions - when you pull the extraction, Tessitura automatically creates the source and Wordfly connects opens, clicks, transactions, etc back to that source.
    Are you on TNEW or a custom site? We have a custom site and we just append ?promo=[source number] to the end of our URLs, but I'm not sure what the syntax is in TNEW or for other vendors. My source setup is similar to yours, though - we have them for different forms of media and track them with the appeal response report.
  • $organization in reply to Krystle Kline (Past Member)

    Thanks Krystle. All of this makes sense, but it seems like I'm missing a step. When we put the source number in the URL, it creates an error message "The promo provided was not valid. Please try again". The source has already been created in Tessitura. Is there something else that needs to be done?

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