Hello All,
Our marketing department is working on some analytics recording of click -through-rates for our emails and we would like to be able to compare them to some other professional theatres to see how our click-through-rates compare. I am wondering if any of you would be willing to share your click-through-rates we would be interested to know how we compare to other professional theatre companies.
The annual arts industry Digital Marketing Benchmark report from Capacity Interactive is available as a free downloadable PDF and great for comparisons like this: ideas.capacityinteractive.com/arts-industry-digital-marketing-benchmark-study