How do you use Tessitura in your Marketing department?

1. EVERYDAY

a. I find that if you take the time to learn how the software is set-up it is easy to use. But you must be willing to learn and you must be willing to ask questions (especially when you are trying to understand how your organization uses certain perimeters.)

b. Yes, I pull data from Tessitura all the time.

c. Yes

i. mostly canned reports, we don't have very many custom reports. T-stats has helped a lot as well, allowing others who are not everyday users to do data analysis

2. no, not really

b. We recently joined a collaborative list share for our mailings only and are able to extract demographic information from there.

3. Yes, all the time. Lists, lists, lists; Extractions, extractions, extractions.

a. we try to use Tessitura exclusively (although there are still some excel spreadsheets floating around). We do use a third party email vendor to send our emails, but I do all the list management through Tessitura and just upload my email list to my third party vendor each time (Tessitura is more robust and allows me to have WAY more control over my list and so it is easier to do it this way versus trying to maintain lists in the third-party vendor system and then transfer that info back to Tessitura)

b. We have a power user model and so usually it is each power user pulling their own lists for their department. Although we all have our strengths and weaknesses with the software so I pull the most lists most often so I am usually the one that helps out if people get stuck.

c. When we do list trades we have them sent directly to our mail house and they are ALWAYS one time use lists.

1. EVERYDAY

a. I find that if you take the time to learn how the software is set-up it is easy to use. But you must be willing to learn and you must be willing to ask questions (especially when you are trying to understand how your organization uses certain perimeters.)

b. Yes, I pull data from Tessitura all the time.

c. Yes

i. mostly canned reports, we don't have very many custom reports. T-stats has helped a lot as well, allowing others who are not everyday users to do data analysis

2. no, not really

b. We recently joined a collaborative list share for our mailings only and are able to extract demographic information from there.

3. Yes, all the time. Lists, lists, lists; Extractions, extractions, extractions.

a. we try to use Tessitura exclusively (although there are still some excel spreadsheets floating around). We do use a third party email vendor to send our emails, but I do all the list management through Tessitura and just upload my email list to my third party vendor each time (Tessitura is more robust and allows me to have WAY more control over my list and so it is easier to do it this way versus trying to maintain lists in the third-party vendor system and then transfer that info back to Tessitura)

b. We have a power user model and so usually it is each power user pulling their own lists for their department. Although we all have our strengths and weaknesses with the software so I pull the most lists most often so I am usually the one that helps out if people get stuck.

c. When we do list trades we have them sent directly to our mail house and they are ALWAYS one time use lists.

1. EVERYDAY

a. I find that if you take the time to learn how the software is set-up it is easy to use. But you must be willing to learn and you must be willing to ask questions (especially when you are trying to understand how your organization uses certain perimeters.)

b. Yes, I pull data from Tessitura all the time.

c. Yes

i. mostly canned reports, we don't have very many custom reports. T-stats has helped a lot as well, allowing others who are not everyday users to do data analysis

2. no, not really

b. We recently joined a collaborative list share for our mailings only and are able to extract demographic information from there.

3. Yes, all the time. Lists, lists, lists; Extractions, extractions, extractions.

a. we try to use Tessitura exclusively (although there are still some excel spreadsheets floating around). We do use a third party email vendor to send our emails, but I do all the list management through Tessitura and just upload my email list to my third party vendor each time (Tessitura is more robust and allows me to have WAY more control over my list and so it is easier to do it this way versus trying to maintain lists in the third-party vendor system and then transfer that info back to Tessitura)

b. We have a power user model and so usually it is each power user pulling their own lists for their department. Although we all have our strengths and weaknesses with the software so I pull the most lists most often so I am usually the one that helps out if people get stuck.

c. When we do list trades we have them sent directly to our mail house and they are ALWAYS one time use lists.

Hi all,

I am on a search for information on how Marketing departments use Tessitura.  Specifically, I am interested in how you use (or don't use it) for list pulls and sales analysis. 

Any information is appreciated, but I have some specific questions below.  Thank you!

 

1.    How often do you use Tessitura?

a.    Do you find the system user friendly?

b.    Is it easy for you to pull data from Tessitura?

c.    Do you use Tessitura’s reporting for sales analysis?

                                         i.    If yes, do you use canned reports or custom reports?

                                       ii.    If no, who does your sales analysis?

 

2.    Do you have demographic information stored in Tessitura?

a.    If yes, where does it live in Tessitura?  Is it in a custom screen?  Do you refresh it?  How often?

b.    If no, do you rely on demographic information at all?  Who provides it?

 

3.    Do you use Tessitura for your list pulls? 

a.    Do you use it exclusively for list pulls or in conjunction with an outside company?

b.    Does one person pull all your lists or is everyone responsible for their own lists?

c.    How do you handle trade lists?

LISA McCULLOUGH
Audience Services Director
Boston Ballet

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