Hi all.
I’m working with the New York Philharmonic on reviewing their marketing automation software, and I was hoping you’d be open to sharing what software you use, and whether it’s providing the results you hoped for (was there an increase in revenue? engagement? marketing efficiency?).
We're looking at enterprise solutions similar to Salesforce's Pardot and Adobe Campaign to less intensive tools like Hubspot and Salesfusion. The goal: to help capture leads, personalize/nurture outreach, and move prospects through the sales funnel across email, social, web, and direct mail - and measure results in an actionable way.
I’d greatly appreciate any recommendations and/or insights you may have, and thank you for your time.