Hello all,
I'm preparing for a new webinar on effective source usage and could use your help. Anna and I already have a nice set of best practices that we think will help you get more from your sources, but we would also like to hear about some of your successes and failures. Maybe you're doing something great that we haven't thought of. Or maybe you have a problem we can find a solution for.
Please don't be shy. I know many of you feel like you don't have anything to say about sources other than that what you are doing isn't working. Well, let us know what isn't working. Where is the chain breaking down? Is the box office not using sources accurately? Are you unable to get the reporting data you need? Do you have too many sources? Do you not have enough? Are your appeals not breaking things out the way you would like to see them? What is the result you want to see?
When it comes to successes, small and simple are just as worthy as large and complex. Have you been able to get your box office to improve source usage accuracy a little? Have you seen some success for sources you create for offers on the web? Have you come up with an appeal structure that you like? If you are doing something that you like, don't think it is too simple or obvious to share. For this conversation nothing is too simple or too obvious.
Thanks in advance for joining the discussion! It will be a big help for our webinar and the community in general.
-Kevin
Thanks to those who replied to this thread! I haven't forgotten about my brownie drawing. After putting the names in a hat the winner is...Laura Saldivar. I'll email you directly to work out the details. Thanks again to everyone for helping out with this topic.