We are building an Executive Track session for the conference that takes a look at adopting marketing strategies/practices, web or not, from other markets (airline, sports, hotels, e-tail).
Have you adopted strategies from other markets and can speak to executives about the outcome OR are you working with specific strategies such as:
Using print-at-home tickets for marketing/advertising?
Or, Marketing and/or selling to ticket owners in areas such as pre-performance dining, meetings, etc?
If you have experience to share in this area or know of an organization that would, please reply.
Thank you!
We have just sold sponsorship (or some other form of corporate in-kind exchange) space on our primary single ticket PAH template. Currently, there is a coupon on our PAH ticket for a local nearby restaurant for free valet, a 2 course meal, and limo drop off at the door of the performance hall. I have also encouraged using different ticket designs for specific performances and selling that space to advertisers who would be interested in targeting the primary demographic for that performance (like a music of video games show for instance - perhaps a company like Gamestop)
Hi Nathan,
I apologize for not responding sooner. I am actually moving INTO Dallas as we speak. This sounds great. I will follow up with you later this week.