Anyone use Experian to manage their data quality? We rarely use mailing addresses, but we do use emails a lot... Anyone have a feedback on whether they find Experian worthwhile (or not) for email data?
Thanks!
Carrie
Hi Carrie,
We implemented Experian QAS when I worked at the Sydney Opera House in 2014/15 which was used for both postal and email address validation. It worked quite well but was not a cheap service. I don't know if SOH continue to use the product with their recent website redesign. It was a huge benefit to have data enter Tessitura from the website or the client validated and standardized but not sure if the cost was worth it (I recall the email validation tool only worked in Tessitura for postal addresses but not email but could be wrong on that). The other option is to later run batches of your data through any number of services to validate and standardize.
Unrelated but I also worked with Experian here in the U.S. for data appends and did not have a positive experience. We found a number of problems in the data the provided back and that may have been due to one-off errors or corruption in the files. It was hard to ever determine what was the cause and get to a resolution due to their poor customer service so we changed providers.
Chuck
Out of interest Chuck who are you using now? I'm on the hunt at the moment.