Digital Marketing Specialist position - Ballet Arizona (Phoenix, AZ)

Position:              Digital Marketing Specialist   

Department:       Marketing 

Supervisor:         Director of Development & Marketing

FLSA Status:       Exempt

Classification:     Full-Time

Summary:

The Digital Marketing Specialist is responsible for supporting the implementation of the strategy, planning and optimization of the digital marketing programs including: SEO, SEM, display, web site optimization, paid social media, and others. Specialist will work closely with digital agency to recommend strategies and tactics, and execute approved plans. Specialist will also work closely with artistic and administrative staff, as well as vendors, to curate content for digital and traditional channels.

Essential Duties and Responsibilities:

Included, but are not limited, to the following:

• Assist with the implementation of the digital marketing plan, by constant analysis and review of paid digital marketing campaigns to optimize the overall marketing spend by highest performing campaigns and lowest cost per conversion.
• Create reports, review and analyze current and historical campaign data and/or user behavior in order to optimize campaigns and challenge our partners with quality enhancements and innovative inquiry (lead) delivery strategies for internal and external partners.
• Manage agency and agency communications including their processes and optimization efforts. This also includes but is not limited to analyzing, selecting, onboarding, relationship nurturing, issue resolution, quality control and campaign growth and development.
• Assist with the development of new digital media creative to ensure branding, copy and other creative specs always represent the brand accurately and effectively.
• Manage and execute email campaign strategy to targeted audience segments.
• Project management of digital ad creation via design agency.
• Manage all paid social media advertising via advertising agency.
• Coordinate video shoots with administration staff, artistic staff, dancers, and videographer.
• Produce reports to include, but not limited to, inquiry numbers, conversion rates, trends, lead status reports, budgeted leads, and lead projections.
• Assist with the accounting process for all paid search and display advertising partners including monthly reconciliation.
• Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.
• Research and test partnerships with new agencies to expand reach and lower CPA.

Supervisory Responsibilities: None

Qualifications:

The requirements listed below are representative of the knowledge, skills, and/or abilities required to successfully perform the job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

     Knowledge, Skills, and Abilities:

• Demonstrated ability to integrate campaigns across multiple channels.
• Strong drive for execution and delivering improved results
• Knowledge of the various paid digital marketing channels and technologies preferred, but not required.
• Excellent statistical analysis skills with the ability to create and analyze metrics and to turn the analysis into actionable programs.
• Passion for solving problems, improving processes, and increasing efficiencies.
• Ability to think creatively, logically, use sound judgment and perform detailed work and processes/standards.
• Ability to create new processes without clear direction (work in the gray and be uncomfortable)
• Ability to think forward and create innovative marketing ideas for campaigns.
• Sound understanding of the prospecting and sales processes; partnership of sales and marketing.
• Keep up-to-date on industry trends and developing marketing technologies along with segmentation and targeting principles.
• Demonstrated knowledge of structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar; able to follow writing style guidelines.
• Strong project management skills, with demonstrated ability to manage multiple tasks within multiple projects while serving a diverse client base.
• Must be able to build and maintain relationships with a variety of personality and cultural backgrounds.
• Must be able to work in a high volume, fast paced environment and be able to adapt to constantly shifting strategies, deadlines and priorities.
• Must be able to work flexible schedule to meet deadlines, long work day hours and weekends when required by workload and performance schedules.

     Technical Skills Required:

• High proficiency with Microsoft Excel.
• Familiarity with a variety of digital platforms and the ability to acquire and evaluate associated analytics.
• Demonstrated ability to navigate a CRM system.
• Familiarity with digital marketing tracking, including cookies and tagging.
• Familiarity with Google Adwords, and Facebook Ads Manager.
• Landing page optimization skills preferred, but not required.
• Proficiency with remaining Microsoft Office Suite; specifically PowerPoint, Outlook, Word and Access.
• Ability to pull applicable reports from software applications.
• Proficiency in Adobe Photoshop.

Education and/or Experience:

• Bachelor’s degree in marketing, mathematics, finance, business analytics or similar background
• Minimum of two years’ experience in analytics, preferably supporting multiple internal or external clients in a fast paced environment; specific background must include broad experience across a variety of analytics and reporting platforms.
• Minimum two years’ experience in digital or traditional marketing roles, preferably in performing arts, may be considered as alternative experience.
• A combination of experience and education may be substituted upon supervisor’s approval.

Physical Demands/Environment:

The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodation(s) may be made to enable individuals with disabilities to perform the essential functions.

• Work is primarily performed in an office environment.
• Occasional nights and weekends are required as Ballet Arizona is an events-based performing arts organization.
• Frequently involves the use of a personal computer or laptop or similar device requiring the ability to view 1 or 2 computer monitors simultaneously and manipulate the keyboard which requires the use of fingers, hands, wrists, forearms and shoulders.
• Frequently involves the ability to communicate with others through a variety of means including in person, telephonically or other readily available technology, requiring the ability to speak and hear.
• Constantly requires mental acuity for planning, organizing, assessing information; problem solving; multi-tasking; critical thinking; and effectively managing people.
• Occasionally requires bending, stooping, climbing, lifting, reaching, kneeling.
• Occasionally requires standing and walking; lifting up to 25 pounds.

Application Procedure:

Applicants must submit a letter of interest, resume and contact information to Human Resources, 2835 E Washington St, Phoenix, Arizona 85034 or via e-mail to HR@balletaz.org.

Application Deadline:

This position is open until filled. The first review of applications will begin July 15, 2018.

Balletaz.org