We are considering our options around address lookup. Just wondering if anyone has experience of NOT using address lookup, and if there were serious data quality issues? Thank you in advance.
Alice Van Sertima said:Just wondering if anyone has experience of NOT using address lookup,
That would probably be most of us. It would be wonderful if the network could negotiate some sort of network-wide subscription to ExperianQAS or the like, but I suspect they price themselves out of such a thing.
Alice Van Sertima said:and if there were serious data quality issues?
Yes. Humans, even the best intentioned ones, simply do not enter address data consistently. Short of auto-address lookup, NCOA updating (or a local equivalent) is helpful. Also tools like Brian Grundstrom's LF_TITLECASE, installed and customized for your needs:
community.tessituranetwork.com/.../35291