Hello, all,
Last year, we started a relationship with a company that uses met-data to create personality archetypes for our patrons, which we've attached in Tess as attributes. I'm curious if anyone else has done something similar/worked with a company that does something similar, and if so, if you have found the data helpful is properly messaging segments of your patron base?
Thanks in advance,
Matt Lazorwitz
Director of IT
People's Light Theatre