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WordFly and Tessitura integration - also posted in Research and Analytics

Haley Rayburn
$organization

I've recently been involved in trying to track email analytics. I'm wondering if anyone knows if it is possible to pull email, click and/or any other type of email analytical data from Tessitura? I'm trying to pull information into Tableau, I had been using excel but want to see if there is a more integrated/automatic solution.

What I really need to know - Is WordFly writing to Tessitura tables, or is it just linking to the emails/customer information?

Thanks for any help anyone can give!

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  • $organization
    Tessitura constituent records will display the "highest ranked" response; WordFly all instances of them. WordFly also has details about device, etc that don't--at least without undertaking a bunch of custom work--pass back to Tess.

    Beware though--there is a significant reporting error in terms of Opens. I have no reason to suspect accuracy of unique responses, but some addresses will record dozens of opens with the variation between them being literally half seconds. For us, these all display as happening via Firefox; peers have confirmed similar trends though not necessarily identical presentation. I was able to truly confirm the issue as false data when two of the people with the slew of responses were my co-workers, who were able to swear that they had not even had Firefox running in recent history. WordFly tech has been able to trace this to an issue involving Google image servers, but not yet found a solution. I have no idea if this applies only within the US or is more global. 

    I generally prefer to focus on the 'unique' customer count etc so don't necessarily view this as a huge problem, but it's disappointing to know that I have to discount most of the nice dashboards and graphs about how people are viewing our campaigns.
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  • $organization
    Tessitura constituent records will display the "highest ranked" response; WordFly all instances of them. WordFly also has details about device, etc that don't--at least without undertaking a bunch of custom work--pass back to Tess.

    Beware though--there is a significant reporting error in terms of Opens. I have no reason to suspect accuracy of unique responses, but some addresses will record dozens of opens with the variation between them being literally half seconds. For us, these all display as happening via Firefox; peers have confirmed similar trends though not necessarily identical presentation. I was able to truly confirm the issue as false data when two of the people with the slew of responses were my co-workers, who were able to swear that they had not even had Firefox running in recent history. WordFly tech has been able to trace this to an issue involving Google image servers, but not yet found a solution. I have no idea if this applies only within the US or is more global. 

    I generally prefer to focus on the 'unique' customer count etc so don't necessarily view this as a huge problem, but it's disappointing to know that I have to discount most of the nice dashboards and graphs about how people are viewing our campaigns.
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