I've recently been involved in trying to track email analytics. I'm wondering if anyone knows if it is possible to pull email, click and/or any other type of email analytical data from Tessitura? I'm trying to pull information into Tableau, I had been using excel but want to see if there is a more integrated/automatic solution.
What I really need to know - Is WordFly writing to Tessitura tables, or is it just linking to the emails/customer information?Thanks for any help anyone can give!
Yes, it is possible. Here's more info (other articles also available): https://support.wordfly.com/hc/en-us/articles/204768504-Email-responses-and-the-Tessitura-integration
This is helpful for segmenting in Tessitura extractions/lists rather than using WF's segmentation.
This page was very helpful, by the way!