We just purchased some Acxiom Lists from TRG and are planning to mail out to 30,000 new constituents. We are predicting a 1% return rate from the mailing since we will mail to them 3 times: one brochure and 2 postcards. Does anyone have any experience doing this type of mailing? Are we crazy to think we will get a 1% return rate?
Thanks,
Janna Ellis
Yale Rep Theatre