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Tracking Online Word of Mouth

Jamie O'Brien
$organization

We're considering a new community partnership that would most likely kick off with a contest for our email subscribers. We've seen contests where the call to action to enter is sending info on to a friend--the proof of entry just being the original referrer sending an email back to the contest sponsor saying 'i sent the email to 10 people, please enter me 10 times' or etc.

I'm already looking at the FTAF functionality in TMS/Wordfly, but would like to hear if anyone else had already tackled this type of word of mouth promotion--in email, on their website, and other interaction points. Ideally, I'd love to have it all land back in Tessitura in a way I can easily pull a list.

In short, anyone sponsor a referral campaign (email or not)  they're proud of and willing to share?

Thanks!

  • $organization
    Hi Jamie,

    We did a campaign with the young performers in our cast of THE BEST CHRISTMAS PAGEANT EVER this past december where each of them was given a source code to give to family and friends for purchasing tickets. We then tracked to see which family had brought in the most ticket sales using the Revenue by Source & Appeal report. I’d be happy to connect you with our Audience Development Specialist who headed up this effort, if you’d like.

    -p.

    PATRICK SCHLEY | Special Projects Coordinator | First Stage Children’s Theater
    Milwaukee Youth Arts Center | 325 West Walnut Street | Milwaukee, WI 53212
    414.267.2931 tel | 414.267.2930 fax | pschley@firststage.org
    Website: http://www.firststage.org | Facebook: http://www.facebook.com/firststage | Twitter: http://twitter.com/firststage

    On stage at First Stage:
    THE THIEF LORD (world premiere!) | January 22-February 14
    Visit www.firststage.org for tickets and information!

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    Visit www.firststage.org to register!


    From: Jamie O'Brien <bounce-jamieobrien3953@tessituranetwork.com>
    Reply-To: Tessitura Marketing Forum <forums-marketing@tessituranetwork.com>
    Date: Wed, 3 Feb 2010 11:49:56 -0600
    To: Patrick Schley <pschley@firststage.org>
    Subject: [Tessitura Marketing Forum] Tracking Online Word of Mouth

    We're considering a new community partnership that would most likely kick off with a contest for our email subscribers. We've seen contests where the call to action to enter is sending info on to a friend--the proof of entry just being the original referrer sending an email back to the contest sponsor saying 'i sent the email to 10 people, please enter me 10 times' or etc.

    I'm already looking at the FTAF functionality in TMS/Wordfly, but would like to hear if anyone else had already tackled this type of word of mouth promotion--in email, on their website, and other interaction points. Ideally, I'd love to have it all land back in Tessitura in a way I can easily pull a list.

    In short, anyone sponsor a referral campaign (email or not)  they're proud of and willing to share?

    Thanks!




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