Hello marketeers!
I'm after ideas about how to record campaign activity in Tessitura.
We'd like to start recording campaign activity in Tessitura to create an activity report against daily sales movements.
Things like 'Reviews came out', or 'Magazine ad ran'. It will be almost exclusively above the line activity so there's not an opportunity to record a specific source code, but it will be a great historical record of this type of activity.
More akin to Google Analytics Annotations, if you use those.
Anyone out there doing anything along these lines already?
We don't do this, but maybe you could look at adding this in as an Expense and using the Expense Type and Expense Date to record it. You could then do this either against the Campaign or the Appeal, depending on how you are set up, and report against those fields.
There is a monetary value field in there too, so you could pull that into any reporting as a top line for reporting money.
Not sure if that helps!
Caryl
I did consider that, but I'd prefer some less 'hard-coded' and more open field.
So a one-stop shop, rather than having a reference tabled dropdown.
That might work, though.