I understand there was a session at ANZTRUC about Prospect2 from mail2 - can anyone who attended this session fill those of us who weren't in on what this is?
Michele
Hi Michelle
It's basically an integrated set of marketing automation tools - a bit like Workflow on steroids.
I don't want too steal too much of Steven's thunder with any details, though. (ANZTRUC was a bit of a pre-launch preview - I think he's planning to do the big official launch at TLCC in August.)
Ken
I am neutral of course, but since was there at ANZTRUC, will say it is IMPRESSIVE. Actually, it is not another version of Mail2, it is an entirely new platform they personalized for Tessitura. The platform behind it is robust and has automation tools built in. Look forward to their ability to share the details. I bet if you contacted them, they would show it to you.
Thanks Jack!