We are exploring an opportunity with Costco for selling gift cards and were wondering if anyone else is also working with them and would be willing to share experiences with us?
Thanks in advance,
Michele
We also started looking into this just a month or so ago! After an extensive discussion internally we decided that if we go down this road (still undetermined) the only way we can feasbily do it is with vouchers (printed outside of Tessitura and redeemed as Comps with a specific Comp Reason attached).
Our business setup already caused a hiccup with using gift certificates for this and the more we discussed it the more voucher-like it started to sound to everyone in the room with the kinds of restrictions we wanted to have.
Our marketing team is pushing hard for this (reaching out to potential new customers, getting our brand seen by tons of people walking by, the possibility of people spending more money than just the voucher redemption) but our finance team is less enthused (they don't see the ROI benefits). It also seems like Costco has a lot of specific demands that will even affect how we do our own marketing over the year. Another important thing to keep in mind is any legislation around gift cards in your area. If we went with gift cards then we would have to specify all of the restrictions on the card itself with no expiry date, etc. We will be having another meeting soon to decide if we want to do this for sure or it's not for us right now.