Hi,
We are considering a proposal for market research of our existing database that would give us a psychographic profile of each one of our patrons. This profile can then be used to customize messaging and ticket offers to increase the response rate. Has anyone done research like this and implemented a campaign using psychographic profiles or typing of patrons? If so, would you be willing to share any results with me?
Thanks
Amy WilsonPeople's Light
Did you end up doing this? If so, how'd it work out?