Dearest Marketing Mages—
So we're getting ready to implement some tracking via Facebook pixel in TNEW. I've done the requisite searching about implementation, whether it be via system tables or the TNEW, but I'm curious about what kind of data you all are getting back from this Facebook pixel?
Noob alert—while I understand that a pixel is involved in tracking, I don't really fully get what data the Facebook pixel is returning, tracking, etc.
For instance—does it return any transactional data on what we hope is a purchase? Part of me is thinking about utilizing a promo code embedded in a link in tandem with the pixel to get a fuller picture.
So I'm curious what folks who are using Facebook pixels are getting back in terms of actual data, and if I'm on the right track with source/promo codes in getting a picture not only of click-throughs and time spent on the page, but actual transaction data like dollars spent and productions purchased.
Thank you!
Brian Jones
Hi Brian,
I did some more work on our Facebook pixel tracking and have figured out a way to pass product IDs into Facebook when a conversion event occurs, which allows you to generate custom audiences in Facebook based on what someone actually purchased. For example, I want to exclude everyone who purchased product IDs xxxx. Or I want to create a lookalike audience based on people who purchased xxxx.
Previously we were doing exports from Tessitura and manually uploading the data as a custom audience. This has saved us loads of time!
Happy to share the setup if anyone would like it. Drop me a note.
dgh
I would also love to see this. bpatterson@shakespearetheatre.org